Often, this is when a technological innovation upends existing markets, creating large opportunities that incumbents are not well-suited to capture.Market size and gross margins create enormous potential value, and there isn’t a dominant market leader.If taking on cost, risk, and speed don’t actually confer an advantage, it’s better to follow traditional business rules and wait for the time that blitzscaling becomes appropriate.īlitzscaling also makes sense in a few other specific conditions: You should not blitzscale if you’re not a product/market fit, your business model doesn’t work, or if the market conditions aren’t right. The only time blitzscaling companies makes sense is when speed into the market is the critical strategy to achieve massive outcomes.
However, you should only blitzscale your company for a limited amount of time because your company will eventually outgrow the strategy.Ĭontinue reading to learn more about blitzscaling companies. But when speed is the critical strategy, blitzscaling is the answer. Īre you thinking of blitzscaling your company? If you blitzscale, when is the right time to stop? How do you blitzscale?īlitzscaling companies isn’t always the answer, sometimes the conditions aren’t right. Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading. This article is an excerpt from the Shortform book guide to "Blitzscaling" by Reid Hoffman and Chris Yeh.
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